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PRIVACY POLICY

Effective December 1, 2025
Last Updated: December 1, 2025

1. Introduction

This Privacy Policy (“Policy”) describes how Epic Mtn, LLC, doing business as Jackson’s Base Camp (“we,” “us,” or “our”), collects, uses, discloses, and protects Personal Data. It also explains your rights and choices regarding your Personal Data.
By accessing or using our services, you acknowledge that you have read and understood this Policy.

2. Who we are

Epic Mtn, LLC
1415 Park Ave, Park City, UT 84060, United States
Email: info@jacksonsbasecamp.com
Phone: 435.200.8908
Jacksonsbasecamp.com

3. Scope of This Policy

This Policy applies to Personal Data we process through:

  • Our website at jacksonsbasecamp.com
  • Our point-of-sale, reservation, and rental systems
  • Email and SMS/text message communications
  • In-store and digital customer interactions related to our services

This Policy does not apply to third-party websites or services that we do not control, even if they are linked to or integrated with our services. We encourage you to review the privacy policies of those third parties before providing them with your information.

4. Order of Precedence

In the event of any conflict between this Privacy Policy and our Terms of Use, this Privacy Policy controls with respect to Personal Data.

5. Definitions

Personal Data / Personal Information
Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.

6. Categories of Personal Data We Collect

We may collect and process the following categories of Personal Data:

  • Identity Data – Name, customer ID, or similar identifiers
  • Contact Data – Email address, mailing address, telephone number, mobile phone number
  • Transaction Data – Purchases, reservations, rentals, pricing, and related details
  • Financial Data – Payment card or billing information (processed by third-party payment processors)
  • Marketing & Communications Data – Communication preferences, consent records, and message engagement data
  • Device & Network Data – IP address, browser type, cookies, device identifiers, and usage data
  • User Content – Information you submit through forms, emails, reviews, or customer service interactions
  • Employment & Application Data – If you apply for employment or contractor opportunities with us

7. How We Collect Personal Data

We collect Personal Data from the following sources:

  • Directly from you when you make a purchase, reservation, rental, sign a waiver, complete a form, or communicate with us
  • Automatically through cookies, analytics tools, and similar technologies when you use our website
  • From service providers that support our operations, such as payment processors, reservation systems, POS systems, analytics providers, and SMS platforms

8. How We Use Personal Data

We use Personal Data for the following purposes:

  • To process transactions, rentals, and reservations
  • To provide customer service and operational support
  • To send transactional communications (SMS or email), such as confirmations, receipts, reminders, and service updates
  • To send marketing communications where permitted by law
  • To improve our website, services, and customer experience
  • To maintain security, prevent fraud, and protect our business and customers
  • To comply with legal, regulatory, and accounting requirements

9. Communications (Email and SMS/Text Messaging)

We may communicate with you via email or SMS/text message for transactional and marketing purposes.

Transactional communications may include:

  • Reservation or rental confirmations
  • Receipts and service notifications
  • Customer support messages

Marketing communications may include:

  • Promotions or special offers
  • Review requests
  • Return-visit reminders

You may opt out of marketing communications at any time. Opting out of marketing messages does not affect transactional communications related to your purchases or reservations.

10. Text Messaging & Mobile Communications

If you provide your mobile phone number and consent to receive SMS/text messages from us, we may send you transactional and marketing messages as described above.

  • Consent to receive marketing SMS messages is not a condition of purchase
  • Message frequency may vary
  • Message and data rates may apply

You may opt out of SMS messages at any time by replying STOP to any message.
For assistance, reply HELP or contact us using the information in Section 15.

We maintain records of SMS consent and opt-out requests as required by law.

Wireless carriers are not liable for delayed or undelivered messages.

11. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Operate and secure our website
  • Analyze website performance and usage
  • Improve user experience

You can manage cookies through your browser settings. Some features of our website may not function properly if cookies are disabled.

We do not currently respond to browser “Do Not Track” signals.

12. Data Sharing and Disclosure

We may share Personal Data with the following categories of recipients:

  • Service Providers – Vendors that provide services on our behalf, including website hosting, analytics, payment processing, POS systems, reservation systems, and SMS messaging platforms
  • Affiliates – Current or future affiliated entities under common ownership or control
  • Business Transitions – In connection with a merger, acquisition, restructuring, or sale of assets
  • Legal and Regulatory Authorities – When required by law or to protect rights, safety, or property

13. Sale of Personal Information

We do not sell Personal Information as defined under the California Consumer Privacy Act, Utah Consumer Privacy Act, or similar state privacy laws.

14. Your Rights and Choices

State Privacy Rights

Residents of certain states, including California, Utah, Colorado, and Virginia, may have rights regarding their Personal Data, subject to applicable law. These rights may include access, correction, deletion, and opting out of certain processing activities.

Marketing Preferences

You may opt out of marketing communications at any time using the unsubscribe links in our emails, replying STOP to SMS messages, or contacting us directly.

Cookies

You may control cookies through your browser settings.

We may require identity verification before fulfilling privacy requests, as permitted by law.

15. Data Security and Retention

We implement reasonable administrative, technical, and physical safeguards to protect Personal Data. However, no system can be guaranteed to be completely secure.

We retain Personal Data for as long as reasonably necessary to fulfill the purposes described in this Policy, including legal, accounting, and operational requirements. Marketing and SMS communication data is retained until you opt out or such data is no longer needed.

16. Use by Minors

Our services are not directed to individuals under the age of 18, and we do not knowingly collect Personal Data from minors.

17. International Transfers

Our services are operated in the United States. If you access our services from outside the United States, your Personal Data will be transferred to and processed in the United States.

18. Changes to This Policy

We may update this Policy from time to time. Updates will be posted on our website with a revised effective date. Your continued use of our services after the effective date constitutes acceptance of the updated Policy.

19. Contact Us

If you have questions about this Policy or wish to exercise your privacy rights, contact us at:

Email: info@jacksonsbasecamp.com
Phone: 435.200.8908

Mailing Address:
Epic Mtn, LLC – Jackson’s Base Camp
1415 Park Ave
Park City, UT 84060